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What should every sports organization do before registering a trademark?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
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An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
What does trade dress protect?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
Which is an example of a viral marketing strategy?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
What variable might increase attendance at a professional soccer game?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
When an event planner seeks celebrity endorsements for an upcoming event, in addition to being credible, which other characteristic should the celebrity have?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
Which is a factor that businesses often consider when selecting advertising agencies?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
The selection of a particular entertainer to endorse a new product should be directly linked to which part of the company?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
One reason why many businesses contract with advertising agencies is to obtain which option?
A pregame autograph and photo session for the fans
Hire “logo cops” to look for counterfeit merchandise
Copywriting services
Trustworthy
Image
An e-mail sender asks the message receiver to forward the message to 10 friends.
The distinctive appearance or image of a good or service
Performance record
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