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One reason why many businesses contract with advertising agencies is to obtain which option?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
What does the license grant portion of the license-agreement specify?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
Which is a factor that businesses often consider when selecting advertising agencies?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
What does trade dress protect?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
What portion of the license agreement specifies the exact beginning and ending dates of the contract?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
What variable might increase attendance at a professional soccer game?
A pregame autograph and photo session for the fans
Properties being licensed and types of merchandise to be produced
Ambush marketing
Holding a contest during a game or performance
Copywriting services
Performance record
The distinctive appearance or image of a good or service
Term
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