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Which is an example of a sales promotion that uses a special event to increase high attendance rates at a professional baseball game?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
One of the benefits to a business using an advertising agency is due to which situation?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
An athletic shoe company that has no association with the Olympic games runs a television commercial congratulating a track star for winning two gold medals. This is an example of which promotion?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
Which is a true statement about ambush marketing?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
Which is an example of a viral marketing strategy?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
Which is an example of using a special event as a sales-promotion strategy to increase ticket sales?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
What should every sports organization do before registering a trademark?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
Which is the main characteristic of a full-service advertising agency?
It uses questionable tactics to connect a nonsponsoring business with an event.
It does not limit its services to promotion.
Agency has an objective view of the marketplace.
Ambush marketing
An e-mail sender asks the message receiver to forward the message to 10 friends.
Free autographed baseballs are given to the first 100 attendees on Little League Day.
Holding a contest during a game or performance
Hire “logo cops” to look for counterfeit merchandise
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