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Which is useful marketing information that a business might obtain by analyzing a customer database?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
Which is the first step that a business should take when collecting marketing information from its customers?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
Which is a trend in the sports or event industry?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
What should businesses try to achieve when manipulating data for information analysis?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
When analyzing the historical data in a data warehouse, which is true of its data?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
When marketing researchers review the level of affiliation between two variables, they are evaluating which data components?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
Businesses collect marketing information from other sources in order to find out what is happening in which area?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
One reason that seat licenses and premium seating are growing trends in sports or event marketing is because these practices are which type of source?
External environment
Accurate interpretation
Correlation
Define research objectives
Sports or event facilities are evolving into complete entertainment centers with interactive activities.
Revenues
The data are static.
Average customer who is married and a homeowner earning $50,000 a year
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