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Businesses collect marketing information from other sources in order to find out what is happening in which area?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
Which is the first step that a business should take when collecting marketing information from its customers?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
One reason that seat licenses and premium seating are growing trends in sports or event marketing is because these practices are which type of source?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
Which is useful marketing information that a business might obtain by analyzing a customer database?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
When marketing researchers review the level of affiliation between two variables, they are evaluating which data components?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
What should businesses try to achieve when manipulating data for information analysis?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
When analyzing the historical data in a data warehouse, which is true of its data?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to achieve which goal?
External environment
Correlation
The data are static.
Accurate interpretation
Revenues
Average customer who is married and a homeowner earning $50,000 a year
Define research objectives
Attract more fans
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