Media Literacy Review

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using the same word, symbol, picture, phrase, or jingle over and over again

appeals to the consumer’s want of an easy way out of a difficult problem

includes one basic theme– “Everyone is doing it, and so should you.” Examples: A political rally with the same signs, gestures, or apparel

mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing (Examples- downsizing vs. firing)

links a person or an idea to a negative symbol Propagandist hopes the audience rejects the person or idea Examples: “Commie,” “Fascist,” “Pig,” “Bum” “Terrorist”

uses a consumer’s fear to motivate to purchase a product or service • Buys the product because of the fear of the consequences of not buying

citing an individual who is not qualified to make judgments about a particular issue (Ex:Celebrities backing/supporting political candidates)

the propagandist warns members of the audience that disaster will result if they do not follow a particular course of action