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attempts to convince the audience that they (and their ideas) are “of the people”
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
the propagandist warns members of the audience that disaster will result if they do not follow a particular course of action
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
uses a consumer’s fear to motivate to purchase a product or service • Buys the product because of the fear of the consequences of not buying
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
includes one basic theme– “Everyone is doing it, and so should you.” Examples: A political rally with the same signs, gestures, or apparel
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
citing an individual who is not qualified to make judgments about a particular issue (Ex:Celebrities backing/supporting political candidates)
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
Making people laugh to associate good times with the product
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
seeks to make the audience approve and accept without examining the evidence Uses emotionally appealing words closely associated with highly valued concepts and beliefs so they carry conviction without supporting information or reason
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
using sentimental images (especially children, animals, and families) to stimulate feelings of pleasure comfort, and delight • Appeals to the emotional vs. rational brain
Bandwagon
Fear
Plain Folks
Glittering Generalities
False Testimonial
Warm and Fuzzy
Fear
Humor
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