Design Principles

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An area on a page that is not filled with text or graphics

The distribution of weight in the layout

Repeat some aspect of the design throughout the entire piece

Every item on the page should have a visual connection with something else on the page.

Page elements are placed unequally on either side of an imaginary vertical line in the center of the page in order to create a feeling of tension or express a feeling or mood.

Refers to the degree of noticeable differences in something

Elements in a composition appear to belong together

The spatial relationship between items