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Match it!
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Repeat some aspect of the design throughout the entire piece
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
An area on a page that is not filled with text or graphics
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
Page elements are placed unequally on either side of an imaginary vertical line in the center of the page in order to create a feeling of tension or express a feeling or mood.
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
The spatial relationship between items
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
The size relationship of objects to one another
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
The distribution of weight in the layout
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
Page elements are placed equally on either side of an imaginary line in the center of the page.
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
Refers to the degree of noticeable differences in something
Proximity
Repetition
Scale
Symmetrical balance
White space
Contrast
Asymmetrical balance
Balance
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