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One way of reinforcing the company's image through employee performance is by making sure employees have
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
When a business publicly pledges to provide all of its customers with quick, courteous service, what is it doing?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
How does the use of grades and standards affect the buying and selling process?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
A customer buys a CD player and receives a printed warranty card stating the action the company will take if the CD player does not work properly. This is an example of a(n) ________________ warranty
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
Which is an example of an implied warranty?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
What is a purpose of warranties and guarantees?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
Why do many professional organizations develop standards for their members to follow?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
Teri purchased a new car and expects for the entertainment system to work smoothly. Which warranty is Teri expecting to be fulfilled?
thorough knowledge of the products.
It enables customers to buy without having to inspect each product
A customer buys a toaster and assumes it will toast bread.
To promote product safety
Implied
express
Making a brand promise
To protect the producer and the seller
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