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These are resellers who buy goods, store them, and sell them in smaller quantities to retailers or sports organizations.
wholesalers
True
all of these
True
True
True
False
markup
Fads have a long life cycle.
wholesalers
True
all of these
True
True
True
False
markup
One of the ways companies get new ideas for products is by reading customer complaints and/or merchandise returns.
wholesalers
True
all of these
True
True
True
False
markup
____ is the difference between the retail or wholesale price and the cost of an item.
wholesalers
True
all of these
True
True
True
False
markup
Which of the following activities are associated with event marketing?
wholesalers
True
all of these
True
True
True
False
markup
A focus group may be asked to evaluate a new product.
wholesalers
True
all of these
True
True
True
False
markup
Price helps determine a company’s profit and loss.
wholesalers
True
all of these
True
True
True
False
markup
Place decisions involve how you get your product into the hands of your customers.
wholesalers
True
all of these
True
True
True
False
markup
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