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A focus group may be asked to evaluate a new product.
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consumer
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One of the ways companies get new ideas for products is by reading customer complaints and/or merchandise returns.
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consumer
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Place decisions involve how you get your product into the hands of your customers.
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consumer
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Fads have a long life cycle.
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consumer
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____ is the value placed on the goods or services being exchanged.
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consumer
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Depending on the intended use of the product, the same product could be both a consumer good and a business good.
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consumer
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Which of the following is a disadvantage of mail and fax questionnaires?
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consumer
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If you purchased a pair of Nike athletic shoes in a retail store, the shoes would be considered a ____ good
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consumer
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