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New York Fashions Clothing Company surveys customers to find out which zip codes most of their customers reside. The results will help with the company's relocation plans. This is an example of which marketing function?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Mary plans to order 300 cameras for her store inventory. Where is she in the consumer decision- making process?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Dunkin’ Donuts offers a free donut to customers that complete an on-line survey. The feedback will help with the future product options. This is an example of which marketing function?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Dr. Scholl’s provides a variety of products for the feet. It promotes its product to people who want to make their feet more comfortable. Which step of the marketing strategy has it performed?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Which is an example of direct channel of distribution?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Carnival Cruise Lines now offers 20 ounce bottles of water instead of the 12 ounce bottles it previously sold. This is an example of which marketing function?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Brad refuses to eat a new product because of a warning from the United States Department of Agriculture. This is an example of which type of consumer information source?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
Ken reviews the nutritional content on the product label to avoid saturated fat. This is an example of which type of consumer information source?
Product management
Make a purchase
Identify a target market
Business sources
Marketing-information management
Marketing-information management
Mary takes care of all the marketing functions for her cupcake company.
Government agencies
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