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The marketing objectives that a business develops for its marketing plan should lead to a(n)
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of sales increase?
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
Which of the following is an activity that a business performs when conducting a competitive analysis:
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
An important step in the process of developing a marketing plan involves selecting the
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
In which of the following situations might a business decide that the cost of implementing a marketing plan for a specific product is much greater than the financial benefits:
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
Once a SWOT analysis identifies an internal strength, a business can use that strength to take advantage of a(n)
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
If a firm discovers a competitor's weakness when it is conducting a competitive analysis, the firm has often uncovered a(n)
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
What is a potential threat a manager might identify in a SWOT analysis?
Monitors rivals' marketing strategies
marketplace opportunity
Growing government regulation
target market
9%
Level of profitability will remain the same.
increase in sales
external opportunity
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