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The MKO Company projects that sales will increase from $675,900 this year to $736,731 next year. What is the forecasted percentage of sales increase?
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
Which of the following is an activity that a business performs when conducting a competitive analysis:
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
By conducting a competitive analysis, businesses often are able to determine if they have a
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
In which of the following situations should a business consider its competitors' prices when developing a marketing plan:
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
Once a SWOT analysis identifies an internal strength, a business can use that strength to take advantage of a(n)
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
When conducting a market analysis, a business considers the total possible demand for a product which is known as the
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
The marketing objectives that a business develops for its marketing plan should lead to a(n)
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
When a business develops a marketing plan, the objectives should be timely, measurable, and
9%
external opportunity
market potential.
increase in sales
attainable
Monitors rivals' marketing strategies
Introducing a new product
competitive advantage.
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