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Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
When marketing researchers review the level of affiliation between two variables, they are evaluating the ___________ of data components.
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
A business that conducts research and finds that most of its customers visit the business four times a week has identified the
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
The main portion of a marketing report that explains the research findings should include
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
What part of a marketing-research report would be mentioned only briefly in an oral presentation?
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation
attract more fans.
mode.
Research methods
relatively simple.
correlation
supporting tables and graphs.
Information that is relevant to the marketing decisions that management must make
Appendix
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