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Mark doesn't see arena football as fitting into his idea of how football should be played, so he has no desire to even go to a game. This is the ________ element of innovation adoption.
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
Which strategy for connecting target markets with product innovations is most likely the riskiest?
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
In terms of brand leveraging strategies, Kristen has decided to market her women's basketball team by reaching out to fans of men's basketball. This illustrates which approach of connecting target markets to product innovations?
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
Discontinuous innovations are considered revolutionary because they
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
In sports, an example of a ________ is the Ultimate Fighting Championship (UFC).
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
The definition of innovation applied to sports products is the ability to
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
Continuous and dynamically continuous innovations are considered evolutionary because they
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
Translating product levels into managerial decisions is an important exercise for marketers. When it comes to the augmented level of a product, marketers must be willing to
discontinuous innovation
deliver new value to a customer
can be potential game changers if accepted by consumers and the industry
compatibility
experiment
attracting new customers in existing markets
breaking into new markets
entail relatively minor changes or adaptation of existing products
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