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In terms of brand leveraging strategies, Kristen has decided to market her women's basketball team by reaching out to fans of men's basketball. This illustrates which approach of connecting target markets to product innovations?
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
Translating product levels into managerial decisions is an important exercise for marketers. When it comes to the augmented level of a product, marketers must be willing to
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
Which strategy for connecting target markets with product innovations is most likely the riskiest?
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
Discontinuous innovations are considered revolutionary because they
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
For innovations in sports, an excellent way to encourage trial usage is to use
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
The definition of innovation applied to sports products is the ability to
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
Continuous and dynamically continuous innovations are considered evolutionary because they
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
Mark doesn't see arena football as fitting into his idea of how football should be played, so he has no desire to even go to a game. This is the ________ element of innovation adoption.
sampling
experiment
can be potential game changers if accepted by consumers and the industry
deliver new value to a customer
compatibility
entail relatively minor changes or adaptation of existing products
breaking into new markets
attracting new customers in existing markets
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