Sports Marketing Ch5 Part I

Match it! Select the correct answer from the pull down...Good luck!

Brand promises can be implicit or explicit.

A brand does not have financial value for an organization since it is an intangible that cannot be inventoried.

For brand makeover to be successful, it requires a change in the logo, name, and brand identity marks.

In choosing a brand name, contrast is desirable, but sometimes it is not achieved, such as the case with all of the teams that use Cardinals as part of their name.

A brand is a name, term, design, symbol or any other feature that identifies a seller's good or service.

For sports teams, another consideration for creating a logo is if a mascot can be created that will fit well with the logo.

Current thought in marketing shows a shift from focusing on single transactions to developing relationships with customers.

Relocating a sports property to another location creates a unique problem for sports not present with other brands.