Unit 4 T/F Part 1

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When a company wants many customers for its new product, it will usually set a relatively low price

Businesses often expand into other countries to develop new markets to maintain and expand profits

Consumers in different countries may have different personality and psychographic factors, but consumer physical and emotional needs are the same in all countries

Production is an example of a marketing activity

Speciality goods are unique products that consumers are willing to make a special effort to obtain

A test market is a type of experimental research

A product is usually sold at the same price everywhere in the world, although the price is converted to the local currency

Computer networks, the Internet, video teleconferencing, and other advances in communications systems have had little impact on international business