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Segmentation is a default strategy because it reflects the understanding that differences exist among consumers in the marketplace.
adaptive strategy
true
true
false
positioning approach
true
false
true
Because of the nature of sports, it is difficult to describe a sport's audience in terms of demographic characteristics.
adaptive strategy
true
true
false
positioning approach
true
false
true
Consumer behavior is driven by motivation to receive certain benefits or outcomes from a product or service.
adaptive strategy
true
true
false
positioning approach
true
false
true
Recognizing market segmentation as a(n) ________ means that organizations are capable of modifying their targeting strategy as changes in the market are observed.
adaptive strategy
true
true
false
positioning approach
true
false
true
The task of breaking through an environment of intense competition for consumers' discretionary incomes decreases the importance of identifying relevant customer segments.
adaptive strategy
true
true
false
positioning approach
true
false
true
In segmenting business markets, industry or category membership refers to the line of business in which a firm operates.
adaptive strategy
true
true
false
positioning approach
true
false
true
In evaluating a B2B buying decision, a company will likely compare the outcome to objectives that were established prior to the purchase.
adaptive strategy
true
true
false
positioning approach
true
false
true
Market segmentation is considered all of the following except
adaptive strategy
true
true
false
positioning approach
true
false
true
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