Sports Marketing Ch4 Part I

Match it! Select the correct answer from the pull down...Good luck!

Segmentation is a default strategy because it reflects the understanding that differences exist among consumers in the marketplace.

In segmenting business markets, industry or category membership refers to the line of business in which a firm operates.

Because of the nature of sports, it is difficult to describe a sport's audience in terms of demographic characteristics.

Communication with audience segments can be more effective when it is linked to their interests or lifestyles.

Eric, a marketer with the San Antonio Spurs, has contacted a large manufacturer about sponsoring the team. Since it would be a multimillion dollar sponsorship, Eric will most likely have to convince several people about the benefits of the arrangemen

Social networking sites are an attractive medium for sports properties because of their ability to reach teens and young adults.

In evaluating a B2B buying decision, a company will likely compare the outcome to objectives that were established prior to the purchase.

The good and bad news of market segmentation is that there is no single recipe or formula for segmenting audiences.