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The factors of an external marketing environment include the following except
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nonprofit agencies
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Because only 35% of women follows sports closely or somewhat closely, they are not a viable market for sports brands.
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true
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false
nonprofit agencies
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true
The external marketing environment is the term used to describe characteristics, developments, and trends occurring outside an organization that could potentially impact it.
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nonprofit agencies
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Primary data represents information that already exists and could be used in the evaluation of the marketing environment.
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nonprofit agencies
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The amount of time Americans spend each week on leisure activities has declined.
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nonprofit agencies
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Because consumers have less leisure time, commitments to multi-game ticket packages for spectator sports are easier to attain.
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nonprofit agencies
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Most sports properties are monitored by industry regulators and are not required to comply with government agencies.
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nonprofit agencies
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A recent popular trend in foodservice at sporting events is all-you-can-eat seats.
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false
nonprofit agencies
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true
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