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The first step that a business should take when collecting marketing information from its customers is to
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
When analyzing the historical data in a data warehouse, which of the following is true of its data:
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
What do researchers often use to summarize and interpret vast amounts of numeric information?
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
Which of the following is an example of range
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
Businesses often collect marketing information from customers in order to learn which products
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
Which of the following is useful marketing information that a business might obtain by analyzing a customer database:
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the
primary
define research objectives
The data are static.
central tendency.
Consumers buy between three and seven CDs per month.
Descriptive statistics
Average customer is married, owns home, earns $50,000 a year
sell best in certain locations
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