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Businesses collect marketing information from other sources in order to find out what is happening in the
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
Businesses often collect marketing information from customers in order to learn which products
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
What do researchers often use to summarize and interpret vast amounts of numeric information?
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
Which of the following is a trend in the sport/event industry:
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
Which of the following is useful marketing information that a business might obtain by analyzing a customer database:
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
One reason that seat licenses and premium seating are growing trends in sport/event marketing is because these practices are
external environment
sell best in certain locations
Average customer is married, owns home, earns $50,000 a year
primary
central tendency.
Descriptive statistics
revenue sources
Sport/Event facilities are evolving into complete entertainment centers with interactive activities
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