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Implicit message
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Logos
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Categorical claims
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Stereotyping
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Informal
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Explicit message
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Ethos (Credibility)
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
Formal
having a relaxed, friendly, or unofficial style, manner, or nature.
when you judge a group of people who are different from you based on your own and/or others opinions and/or encounters
means persuading by the use of reasoning.
suitable for or constituting an official or important situation or occasion
the direct message that is clear and obvious, they mean exactly what they say
make assertions about groups or categories of things. Ex. All flowers are pretty.
means convincing by the character of the author. We tend to believe people whom we respect.
the hidden message, you have to look between the lines to understand the meaning
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