Review Game Zone
Games
Test
Preview
Back
Match it!
Match it! Select the correct answer from the pull down...Good luck!
) In the experience era of sports growth, technological advancements, such as smartphones and tablets, enable fans to engage with sports brands during sporting events through blogs, Facebook, and Twitter
false
true
true
true
true
true
false
creating new box suites for high-end customers
Marketing is made up of two distinct elements: marketing of sports and marketing by sports.
false
true
true
true
true
true
false
creating new box suites for high-end customers
After purchasing the Atlanta Falcons, Arthur Blank conducted surveys and focus groups to find out what fans wanted in their relationship with the Falcons.
false
true
true
true
true
true
false
creating new box suites for high-end customers
Marketers for a sports organization have two options to increase the value of a sports property: reduce prices or reduce sacrifices needed to experience the sports property.
false
true
true
true
true
true
false
creating new box suites for high-end customers
Within the 5 P's framework, the item/service offered would be the focus of the Product component.
false
true
true
true
true
true
false
creating new box suites for high-end customers
The group or groups most likely to use a product or service is called the target market.
false
true
true
true
true
true
false
creating new box suites for high-end customers
Connection to sports brands often is based on emotional attachment to a favorite athlete, team, or sport.
false
true
true
true
true
true
false
creating new box suites for high-end customers
After purchasing the Atlanta Falcons, Arthur Blank made all of the following changes based on input from fans except
false
true
true
true
true
true
false
creating new box suites for high-end customers
Check it!