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Within the 5 P's framework, the item/service offered would be the focus of the Product component.
false
creating new box suites for high-end customers
true
true
true
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true
affinity advantage
Product is a broad concept used to describe both tangible goods and intangible services or experiences.
false
creating new box suites for high-end customers
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true
true
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true
affinity advantage
Sports participation has been positively impacted by an increased interest in personal fitness as part of an overall healthy lifestyle.
false
creating new box suites for high-end customers
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true
affinity advantage
After purchasing the Atlanta Falcons, Arthur Blank made all of the following changes based on input from fans except
false
creating new box suites for high-end customers
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true
affinity advantage
Marketing is made up of two distinct elements: marketing of sports and marketing by sports.
false
creating new box suites for high-end customers
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true
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affinity advantage
Quality and customer focus are fundamental to marketing.
false
creating new box suites for high-end customers
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affinity advantage
The sports characteristic of ________ may make the sports brand immune to threats other brands face, such as competition for attention and switching brands when performance does not meet expectations.
false
creating new box suites for high-end customers
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affinity advantage
) In the experience era of sports growth, technological advancements, such as smartphones and tablets, enable fans to engage with sports brands during sporting events through blogs, Facebook, and Twitter
false
creating new box suites for high-end customers
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true
true
true
true
affinity advantage
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