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How does the use of grades and standards affect the buying and selling process?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
What does a salesperson need to do to be successful in selling?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
Which is an example of an implied warranty?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
Which is a pre-sale opportunity for salespeople to provide customer service?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
A customer buys a CD player and receives a printed warranty card stating the action the company will take if the CD player does not work properly. This is an example of a(n) __________________warranty.
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
Which of the following is an appropriate characteristic for a firm's selling policies:
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
What can salespeople do to maintain good relationships with existing customers?
Enforced with reasonable firmness
Learn the features unique to the brands s/he sells
Providing ample product information
A customer buys a toaster and assumes it will toast bread
Express
Live up to their promises
Joe because he will get more repeat business
It enables customers to buy without having to inspect each product
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