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What does a salesperson need to do to be successful in selling?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
What is an internal factor that affects the selling policies of a business?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
What antitrust regulatory act would prevent a business from randomly offering discounts to whomever it chose?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
What can salespeople do to maintain good relationships with existing customers?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
Why would a business develop policies to limit the amount of money that salespeople could spend taking customers to lunch or dinner?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
Which is an example of an implied warranty?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
Through sales, products are transferred to consumers who can then use them. This is an example of what role of selling?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers?
Robinson-Patman Act
Calling to make sure the products are satisfactory
To control expenses
Adding utility
Financial resources
A customer buys a toaster and assumes it will toast bread
Live up to their promises
Learn the features unique to the brands s/he sells
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