NEW Marketing 4.03

Match it! Select the correct answer from the pull down...Good luck!

What is an example of a successful direct-response advertisement?

What communication channels is a corporation's public-relations department most likely to use to maintain positive relationships with shareholders?

Ben recently purchased a cellular telephone. The manufacturer provided a form and a special code with the telephone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part o

During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?

What is a benefit to businesses of positive word-of-mouth communication?

The use of communications channels in public-relations activities is an important part of

What best describes the goal of amplified word-of-mouth?

What is a common thread among all direct advertising strategies?