Marketing - Chapter 25 - Price Planning

Match it! Select the correct answer from the pull down...Good luck!

Which of the following product falls into the category of elastic demand?

Return on investment (ROI) is a calculation used to determine ________.

Some consumers equate quality with price.

_____________ occurs when a firm charges different prices to similar customers in similar situations.

__________ is a firm's percentage of the total sales volume generated by all competitors in a given market.

All of the following are key market factors that must be considered when establishing prices EXCEPT

LeBlanc's Supermarket sells its gallon of whole milk at $4.59 each. It costs that much to make the gallon of milk but that is an item that will get people in the store and they will in turn buy other things. This concept is known as _______.

When a person is at a vacation resort where the only food service available is the food at the resort, prices will most likely be higher than normal because