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How does a feature-benefit chart help a salesperson?
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
A business's brand promise is what the business intends to
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
What is a product benefit that a salesperson might point out to a customer who wants to buy a computer?
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
What type of product information might a salesperson be able to obtain from a manufacturer's representative?
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
One way of reinforcing the company's image through employee performance is by making sure employees have
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
When salespeople explain the benefits of a technical product, what questions are they answering for customers?
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
A customer interested in buying an expensive product asks a question you can't answer. The customer leaves without buying but promises to come back later. The only other person on hand who has the information you need is a coworker who is helping a c
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
John communicates through all advertisements that his employees go through extensive training. What is John doing?
How the product is made
thorough knowledge of the products.
Ask your coworker for the information as soon as his/her customer leaves
Making a brand promise
Pre-installed software saves money
provide the customer.
What's in it for me?
Provides a quick reference to the salesperson about the product
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