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What does a salesperson need to do to be successful in selling?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
Using selling to satisfy customers' needs or desires should ensure that the salesperson and the business will both benefit over time from
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all costs. Who is likely to be the more successful salesperson?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
What is an effective follow-up activity that salespeople can use to provide good service and develop strong relationships with customers?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
George sold Sandy a new living room set. What should George do as an effective follow-up to provide good service and develop a strong relationship with her?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
Through sales, products are transferred to consumers who can then use them. This is an example of what role of selling?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
What can salespeople do to maintain good relationships with existing customers?
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
Matching the characteristics of a product to a customer's needs and wants is
Calling to make sure the products are satisfactory
Learn the features unique to the brands s/he sells
Joe because he will get more repeat business
Calling to make sure the products are satisfactory
feature-benefit selling
repeat business
Adding utility
Live up to their promises
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