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During which stage of new-product development is management most likely to estimate minimum and maximum sales to assess the range of risk in launching a new product?
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
Which product life cycle stage features an emphasis on informative promotion, development of distribution channels, and low sales?
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
Increasing profits will most likely occur at which stage of the PLC?
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
What features are normally associated with new product development?
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
In the ____ stage of new-product development, products often undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
Most products in the marketplace are in the ________ stage of the product life cycle.
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and ________.
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
A manufacturer with a product in the decline stage of the product life cycle might decide to ________ if it has reason to hope that competitors will leave the industry.
shifts in consumer tastes and preferences
Maturity
All of the above
Growth
maintain the product without change
Introduction
Writing a Business Proposal
Product Development
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