Fashion Marketing Ch. 2

Match it! Select the correct answer from the pull down...Good luck!

The direction in which fashion is moving is called _____________.

The world’s oldest and most accepted theory of fashion movement. This suggests a social hierarchy in which trends move to lower levels of society from the top of the social ladder

The ongoing change in what is considered to be fashionable is called ___________.

The definite pattern which involves the ongoing rise, peak, and fall in popularity of specific styles.

Claims that fashion moves horizontally through groups at similar social levels and that each group has its own fashion leaders.

These people only wear fashion looks when they become firmly accepted.

The last people to adopt a fashion are these people.

High fashion is first worn by these people, who are trendsetters and daring.