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Marketing Mix And Customer Profile
Test Description: 4 p's and customer profile
Instructions: Answer all questions to get your test result.
1) Companies that believe in the Marketing Concept base their decisions on the:
A
Employee lifestyles
B
Goals of competitors
C
Needs and desires of consumers
D
Employee attitudes and beliefs
2) Businesses that buy products to use in their own business are which market?
A
industrial
B
consumer
C
niche
D
mass
3) Dividing the total market into smaller, more specific groups or segments is:
A
Product/Service Planning
B
Market Segmentation
C
Production marketing
D
Mass Marketing
4) To succeed in business, managers must base their decisions on the:
A
Projected sales.
B
Needs and desires of consumers
C
Types of products sold by competitors.
D
Goals of the company
5) The identification and selection of markets for a business or for a product is known as:
A
A consumer group
B
Market definition
C
Mass marketing
D
Target marketing
6) Which of the following is a consideration for the product element of marketing?
A
Discounts to offer customers
B
Publicity
C
Packaging
D
Inventory control
7) Which is a consideration in the place element of marketing?
A
Extension of credit
B
Choice of distribution channels
C
Sales promotion
D
Warranties
8) A market is composed of people willing to:
A
Regulate money.
B
Save money
C
Spend time
D
Spend money
9) Which of the following is an example of an activity in the consumer market?
A
Customers buying lunch at a local restaurant
B
Schools buying chairs for students
C
Buying tooling for a machine shop
D
A business owner buying equipment for her shop
10) The business philosophy, or view, which focuses on giving customers what they want is known as the:
A
Selling concept
B
Marketing concept
C
Production concept
D
Product concept
*select an answer for all questions
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