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SEM II 5.04Consumer Research Part B
Test Description: SEM II 5.04Consumer Research part B
Instructions: Answer all questions to get your test result.
1) Bob completed a survey about sports clothing. This is an example of a:
A
Focus group
B
Gathering.
C
Personal observation
D
Questionnaire
2) A group of people representative of the population is a:
A
siminar
B
focus group
C
sample
D
panel
3) What kind of research is used when the purpose is to gather information about the target market?
A
casual
B
expository
C
exploratory
D
descriptive
4) When wording a questionnaire you should:
A
Use laymen’s terms
B
Be ambiguous.
C
Ask several questions per statement
D
Use technical jargon.
5) Closed-ended questions can be answered with:
A
A rating scale
B
Complete sentences
C
An essay.
D
“Yes” or “No”.
6) A findings report includes a(n):
A
Chart, table, or graph
B
Telephone log.
C
Executive summary
D
Memorandums
7) The first page of a findings report is the:
A
Title page.
B
Introduction.
C
Table of contents.
D
Acknowledgement.
8) Questionnaires should be:
A
Long and thorough
B
Time-consuming and detailed.
C
Only 1 or 2 questions
D
Simple and easy
9) Two different methods of collecting data are:
A
Primary and significant
B
Primary and secondary
C
Primary and efficient
D
Primary and quarterly
10) A findings report should include
A
Solutions
B
Competitors.
C
History
D
Recommendations.
*select an answer for all questions
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