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SEM II SPONSORSHIP 2
Test Description: SEM II SPONSORSHIP 2
Instructions: Answer all questions to get your test result.
1) Kellogg’s markets most of its cereals toward children. In this case, the children are the
A
sponsor
B
entity
C
partners
D
audience
2) The audience benefits from sponsorships through:
A
Evasive advertising
B
Internet pop-ups
C
Exposure to new products
D
Higher ticket prices
3) The International Olympic Committee is an example of a(n):
A
enent
B
team
C
governing body
D
league
4) Companies sponsor entities because sponsorships:
A
Decrease market share
B
Increase sales.
C
Increase competition
D
Decrease expenses
5) The first major league sport sponsored by corporations was the:
A
MLB
B
PGA
C
NFL
D
NBA
6) The event triangle consists of the:
A
Audience, enterprise, and sponsee
B
Audience, entity, and sponsee
C
Audience, entertainment, and sponsor
D
Audience, entity, and sponsor
7) Sponsorship involves
A
An exchange of resources
B
using a logo
C
Selecting a distribution channel
D
A marketing exchange
8) Since the 1970s sponsorship has grown due to:
A
A ban of tobacco and alcohol ads.
B
The number of sports stations.
C
An increase on the number of pro athletes
D
An increase in the cost of distribution.
9) A marathon is an example of a(n):
A
league
B
athlete
C
team
D
event
10) The Carolina Panthers are an example of a(n):
A
event
B
team
C
league
D
govening body
*select an answer for all questions
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