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Marketing Exam Review
Test Description: Product Mix
Instructions: Answer all questions to get your test result.
1) All the different products that a company makes or sells is
A
Product items
B
Product mix
C
Product lines
D
Product strategies
2) Two ingredients of the product mix are
A
Width and Breath
B
Consistency and Width
C
Depth and Breath
D
Product line and Product items
3) Three dimensions of a Product Mix are
A
Product lines, Product items and Consistency
B
Width, Depth and Breath
C
Width, Depth and Consistency
D
Depth, Breath and Consistency
4) All the cereal made by Kellogg is an example of their
A
Width
B
Product Line
C
Product Items
D
Depth
5) A specific model of a Ford car is an example of
A
Product item
B
Product depth
C
Product line
D
Product width
6) A company can position their product by
A
Size
B
Color
C
Quality
D
Location
7) When an existing product in a product line competes with the sales for another product it's called
A
Consuming
B
Cannibalization
C
Consumption
D
Cannon Ball
8) Marketing a product by its features and benefits is an example of
A
Marketing
B
Positioning
C
Selling
D
Perception
9) The number of product items offered within each product line is
A
Consistency
B
Depth
C
Breath
D
Width
10) The number of different product lines a business produces is referred to as the
A
Product Mix
B
Width
C
Consistency
D
Depth
*select an answer for all questions
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