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SEM I 2.04-2.06
Test Description: Study Guides Review 2.04-2.06
Instructions: Answer all questions to get your test result.
1) Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
A
concert attendees
B
facility managers
C
event ushers
D
concession vendors
2) One type of sport/event marketing information is information that is obtained from
A
coaches
B
referees
C
spectators
D
managers
3) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
A
surveying club members
B
collecting promotional literature
C
reading industry publications
D
viewing competitors' web sites
4) Primary research includes collecting data for
A
informational purposes only.
B
the current research project
C
understanding economic cycles.
D
marketers across the industry to use.
5) A database of competitor information often contains information about the competitor's
A
production techniques
B
creative strategy
C
advertising media
D
budget structure
6) Which of the following might a sport/event organization search to obtain marketing information
A
media
B
newsletters
C
internet
D
foundations
7) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
youth magazine
B
national news outlet
C
sporting goods association
D
government census
8) What type of competitor information is important for sport/event organizations to maintain in a database?
A
consumption
B
price lists
C
market size
D
demographics
9) What internal records do many businesses monitor in order to obtain useful marketing information?
A
Sales reports
B
Trade journals
C
industry projections
D
print advertisements
10) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
To compile regulatory data
B
To prioritize investment goals
C
To analyze product performance
D
To review employment trends
11) What type of marketing information might a business obtain by monitoring sales invoices?
A
customer profiles
B
service tactics
C
sales territory
D
profit margin
12) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
comment cards
B
credit reports
C
expense reports
D
debit receipts
13) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
It can be out of date.
B
It can be costly
C
It can be incomplete.
D
It can be time-consuming.
14) On the Andy Griffith Show, sheriff Taylor had a son named_______
A
Opie
B
Goober
C
Floyd
D
Otis
*select an answer for all questions
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