Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Adv Spring Final Review
Test Description: Final Review
Instructions: Answer all questions to get your test result.
1) Having a product where customers can buy it
A
Possession Utility
B
Time Utility
C
Place Utility
D
Form Utility
2) Product, price, promotion, place
A
The 4 P's
B
Demographics
C
Target Market
D
Geographic
3) Based on costs and on what competitors charge for the same product or service
A
Pricing
B
Marketing
C
Promotion
D
Selling
4) Someone who pays for goods or services
A
Consumer
B
Value
C
Customer
D
Market
5) Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
A
Press kit
B
Pull policy
C
Push policy
D
Publicity
6) Any activity designed to create a favorable image towards a business, its products, or its policies
A
Promotion
B
Community relations
C
Publicity
D
Public relations
7) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
A
Promotion
B
Advertising
C
Publicity
D
Incentives
8) The AIDA concept consists of all the following except
A
Action
B
Desiree
C
Attractiveness
D
Interest
9) A(n) __________ includes features and options that increase the usefulness of a product
A
Product line
B
Basic product
C
extended product
D
Enhanced product
10) _______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
A
Context
B
Decoding
C
Feedback
D
Encoding
11) All of the following are required elements of product packaging except?
A
Logo
B
Product Information
C
Product Name
D
Bold colors
12) Combination of the different types of promotion
A
Promotional tie-ins
B
Premiums
C
Promotional mix
D
Promotion
13) The ads that appear at the top of a website.
A
Circulation
B
Display ad
C
Banner ad
D
Newspaper
14) Print, broadcast, online, and specialty media
A
Audience
B
Media
C
Media Types
D
Newspaper
15) Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
A
Promotional tie-ins
B
Personal selling
C
Promotional mix
D
Promotion
16) A person who uses goods or services
A
Consumer
B
Market
C
Customer
D
Value
17) Product Mix components include all of the following except
A
Brand
B
Product line
C
Package
D
Price
18) Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
A
Demographics
B
Geographics
C
Market
D
Psychographics
19) The personal satisfaction gained from use of a product
A
Customer option
B
Market
C
Value
D
Consumer satisfaction
20) Used by a business to create a favorable image for itself, as opposed to promoting a product or service
A
Product promotion
B
Sales promotion
C
Institutional promotion
D
Consumer sales promotions
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?