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Adv Spring Final Review
Test Description: Final Review
Instructions: Answer all questions to get your test result.
1) Having a product where customers can buy it
A
Place Utility
B
Form Utility
C
Possession Utility
D
Time Utility
2) Product, price, promotion, place
A
Target Market
B
Geographic
C
The 4 P's
D
Demographics
3) Based on costs and on what competitors charge for the same product or service
A
Marketing
B
Selling
C
Pricing
D
Promotion
4) Someone who pays for goods or services
A
Value
B
Customer
C
Consumer
D
Market
5) Public relation that involves placing positive and newsworthy information about a business, its products, or its policies in the media is known as:
A
Press kit
B
Pull policy
C
Publicity
D
Push policy
6) Any activity designed to create a favorable image towards a business, its products, or its policies
A
Promotion
B
Public relations
C
Publicity
D
Community relations
7) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor
A
Promotion
B
Incentives
C
Publicity
D
Advertising
8) The AIDA concept consists of all the following except
A
Attractiveness
B
Action
C
Interest
D
Desiree
9) A(n) __________ includes features and options that increase the usefulness of a product
A
Enhanced product
B
extended product
C
Basic product
D
Product line
10) _______ may include a spoken comment, written message, a smile, or some other action, such as taking a survey, in response to a message.
A
Context
B
Encoding
C
Decoding
D
Feedback
11) All of the following are required elements of product packaging except?
A
Bold colors
B
Logo
C
Product Information
D
Product Name
12) Combination of the different types of promotion
A
Promotional tie-ins
B
Promotional mix
C
Premiums
D
Promotion
13) The ads that appear at the top of a website.
A
Display ad
B
Banner ad
C
Circulation
D
Newspaper
14) Print, broadcast, online, and specialty media
A
Newspaper
B
Audience
C
Media Types
D
Media
15) Involve sales promotional arrangements between one or more retailers or manufacturers and combine their resources to do a promotion that creates additional sales for each partner
A
Promotion
B
Promotional tie-ins
C
Promotional mix
D
Personal selling
16) A person who uses goods or services
A
Consumer
B
Market
C
Customer
D
Value
17) Product Mix components include all of the following except
A
Product line
B
Brand
C
Price
D
Package
18) Statistics that describe a population in terms of personal characteristics, such as age, gender, income, ethnicity, or education
A
Geographics
B
Demographics
C
Market
D
Psychographics
19) The personal satisfaction gained from use of a product
A
Value
B
Market
C
Customer option
D
Consumer satisfaction
20) Used by a business to create a favorable image for itself, as opposed to promoting a product or service
A
Product promotion
B
Sales promotion
C
Consumer sales promotions
D
Institutional promotion
*select an answer for all questions
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