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SEM II 3.04-3.07
Test Description: SEMII 3.04 - 3.06 study Guide review
Instructions: Answer all questions to get your test result.
1) One reason sports or event marketers often bundle extra amenities with tickets is to perform which action?
A
Increase revenue
B
Control publicity
C
Manage distribution
D
Improve coverage
2) When developing a preseason booking strategy, the most important factors for a sports or event organization to consider are its timing, target markets, and which other one?
A
Inventory needs
B
Geographic origin
C
Security issues
D
Selling methods
3) When forecasting ticket sales for a professional basketball team, sporting event organizers should consider which factor?
A
The television network broadcast rights
B
The team’s performance record
C
The availability of the press-box space
D
The size of the opponent’s stadium
4) A successful preseason booking strategy often involves targeting which group?
A
Walk-up spectators
B
Occasional attendees
C
Current ticket holders
D
Community organizations
5) Which is a characteristic of product bundling in the sports or event industry?
A
Lower quality
B
Lower prices
C
Higher prices
D
Higher quality
6) Which is an incentive that sports organizations often use to sell tickets to large groups?
A
Publicity
B
Merchandising
C
Advertising
D
Discounts
7) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To monitor the timing of all event activities
B
To work with network broadcast crews
C
To install and operate technical systems
D
To entertain crowds during half-time shows
8) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at which event?
A
Professional football game
B
Art exhibit and street festival
C
Formal fund-raising dinner
D
Sport industry conference
9) Which is a type of concession that sports franchises often operate in the sporting facility
A
Coat check area
B
Customer service office
C
Child care center
D
On-site retail shop
10) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenue on the opening day. Which products would most likely generate this revenue?
A
Champion hockey pucks
B
Souvenir programs picturing players
C
Jerseys featuring a redesigned logo
D
Autograph books for children
11) Paramount Entertainment debuts a new ride, Thunder Rapids. Which item would have the most merchandising appeal?
A
A soundtrack of the rapids
B
A Paramount Entertainment hat
C
An evergreen product
D
An “I survived Thunder Rapids” T-shirt
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which components will Charlie need to obtain for the event?
A
Sound system, disk jockey, and flowers
B
Sound system, dance floor, and shoes
C
Dance floor, athletic equipment, and disk jockey
D
Disk jockey, dance floor, and sound system
13) When planning a major concert for a popular band, marketers factor for potentially generating significant additional profit?
A
Financing arrangements
B
Advertising possibilities
C
Merchandising opportunities
D
Selling requirements
14) It can be beneficial for a sports or event organization to develop a bartering agreement with a vendor if the agreement accomplishes which goal?
A
Includes sales-promotion products
B
Helps decrease event expenses
C
Involves obtaining food and beverage items
D
Meets the organization’s selling goals
15) Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the sign of the Fresh Water Company at the registration desk in exchange for bottles of water to give to the participants. This is an example of which activity?
A
Selective distribution strategy
B
Professional testimonial
C
Barter agreement
D
Contingency plan
*select an answer for all questions
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