Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 2.09 Study Guide
Test Description: SEM II
Instructions: Answer all questions to get your test result.
1) A business that uses advertised specials to attract customer interest should use displays to accomplish which action?
A
Increase interest
B
Reinforce interest
C
Overcome interest
D
Displace interest
2) When preparing promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
A
Forecasts
B
Concepts
C
Techniques
D
Objectives
3) What is the primary factor that marketers must consider when allocating funds to the promotional budget?
A
Promotional mix
B
Size of the organization
C
Corporate accounting system
D
Inventory levels
4) When should sports or event organizers consider hiring a promotional agency?
A
After a small event has established a positive reputation.
B
If a large event is scheduled in many cities over time.
C
Hiring additional personnel to oversee promotional efforts.
D
Before corporate sponsors have been secured.
5) Marketers often develop and publish a promotional calendar of events in order to use it in which manner?
A
Policy guide
B
Advertising tool
C
Pricing document
D
Operating system
6) A business made $2.5 million in sales this year, and estimates a 5% increase in sales for the coming year. If the company allocates 10% of expected sales for promotional activities, how much would be allocated for next year's promotion?
A
$262,500
B
$250,000
C
$265,500
D
$255,000
7) For which situation might a business decide to increase the percentage of net sales allocated to its promotional budget?
A
Competitors are spending more.
B
Radio stations are charging more
C
Consumers want more coupons.
D
Suppliers want more coverage.
8) Which is an example of coordinating promotional activities?
A
A business advertises a product and mails free samples to consumers.
B
Members of the distribution channel share advertising costs.
C
A business develops an annual schedule for window displays.
D
A famous athlete endorses a product in television and magazine ads.
9) Many businesses coordinate a wide variety of promotional activities, such as advertising, special events, and displays, in order to accomplish which goal?
A
Maintain appearances
B
Spread out promotional funds
C
Reach a large audience
D
Keep employees occupied
10) A small start-up that sells its products to other businesses might consider allocating a large portion of its promotional budget to which activity?
A
Research
B
Personal selling
C
Publicity
D
Advertising
11) A business coordinates its advertising, visual merchandising, and special events in order to accomplish which goal?
A
Attract customers
B
Improve relations
C
Forecast sales
D
Develop policies
12) Which component might a business lose if it fails to inform its employees about the goods and services being promoted?
A
Basics
B
Credit
C
Image
D
Sales
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?