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SEM II 2.01-2.05
Test Description: SEM II Review 2.01-2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sports or event sponsorship contract involves the sponsor agreeing on which component?
A
Cost of planning and production
B
Date and time of the sports event
C
Fee and payment schedule
D
Size and interest of the audience
2) A sponsorship agreement between a sports team and a local business should include which components?
A
Benefits for both parties
B
Tangible rewards
C
Guaranteed results
D
Third-party responses
3) Which is the most efficient and inexpensive way for a local youth-soccer-camp director to locate organizations that offer grant money?
A
Make cold calls to national corporations
B
Conduct online research
C
Mail color brochures to all local businesses
D
Develop a sales letter
4) Immediately following a meeting with a potential event sponsor, an event organizer should perform which task?
A
Ask the meeting participants for sponsorship referrals
B
E-mail a copy of the proposal to the decision-maker
C
Send a thank-you card to each of the meeting participants
D
Adjust the pricing options in order to obtain the sale
5) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to perform which action?
A
Discuss sponsorship benefits
B
Reinforce important deadlines
C
Conduct follow-up activities
D
Evaluate sponsorship activities
6) An event organizer is most likely to receive a grant or foundation funding if the event pertains to which outcome?
A
Generates national media coverage
B
Benefits the community
C
Includes celebrity appearances
D
Appeals to a large target market
7) What do amateur sports organizations often solicit in order to be able to operate?
A
Free publicity
B
Playing time
C
Media coverage
D
Grant money
8) To obtain operating funds, a not-for-profit sports camp for underprivileged children might seek which option?
A
Celebrity Endorsements
B
Capital-improvement loans
C
Grant or foundation monies
D
Tax refunds from the community
9) A sports or event planner contacting a local business about supporting an upcoming tennis tournament is an example of which potential role?
A
Paying customers
B
Corporate sponsors
C
Participants
D
Spectators
10) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company; Caitlin called the company’s president and asked if there were any questions or concerns about the proposal. What selling activity did Caitlin perform?
A
She communicated sponsorship benefits.
B
She followed up with the potential client.
C
She negotiated terms with a vendor.
D
She upsold the level of sponsorship
11) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sports or event organization facilitates goodwill through which action?
A
Providing efficient, ongoing service
B
Creating expanded advertising opportunities
C
Processing special orders
D
Maximizing mass-media exposure
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers can accomplish which activity?
A
Advertise their products
B
Improve their brands
C
Service their sponsors
D
Encourage vendor loyalty
13) What is a benefit to a sports team coordinating outreach projects with local community organizations?
A
Generates public support for a team
B
Attracts athletes from other sports
C
Improves relations with the media
D
Decreases the need to advertise
14) Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?
A
Determine its strengths and weaknesses with each public
B
Establish a positive relationship with a member of each fan base
C
Identify the appropriate tools to deliver the public-relations message
D
Evaluate the impact of various publicity messages
15) Which is an example of publicity in the sports or event industry?
A
A local newspaper prints a human-interest story about a college volleyball player.
B
The International Olympic Committee elects a new president to its governing boar.
C
The national soccer league secures advertising spots on network television stations.
D
A business owner purchases baseball uniforms and equipment for a Little League team.
16) Which statement is true regarding the importance of fans supporting sports or event activities?
A
Most sports or event marketers consider spectators their most important fan base.
B
Large sports or event organizations are usually more successful in building fan support than smaller organizations.
C
Building fan support involves public-relations strategies designed to increase short-term sales.
D
Without ongoing fan support, popularity of a performer or profitability decreases for an organization.
17) Sports or event marketers use public-relations strategies to create and maintain which characteristics?
A
Low profiles
B
Indifferent attitudes
C
Suitable illusions
D
Specific images
18) The primary objective of developing sports or event public-relations strategies is to complete which activity?
A
Encourage local businesses to purchase more tickets, concessions, and merchandise
B
Establish a feeling of goodwill with all of the fan bases of the organization
C
Promote publicity efforts with key members of the media and business community
D
Develop positive relationships with corporate sponsors and advertisers
19) Which is an example of a sports or event community outreach project?
A
The XYZ magazine publishes a story about a high-profile rock star who has survived cancer.
B
A well-known track star speaks to government legislators about athletes' illegal use of steroids.
C
A soccer team works with local businesses and the media to create school mediation programs.
D
The coordinator of an annual jazz festival applies for operating permits with government officials.
20) Sports or event organizations need to build positive relationships with the media because they have which characteristic?
A
The means to spread news to the masses
B
Very few regulations that they must follow
C
The ability to control advertising sponsors
D
Little control over what is considered newsworthy
*select an answer for all questions
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