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New Marketing 1.04 - 1.05
Test Description: New Marketing 1.04 - 1.05
Instructions: Answer all questions to get your test result.
1) Secondary research is:
A
collected for the first time by the researcher.
B
collected by administering a survey
C
obtained from research previously conducted.
D
obtained from interviewing someone.
2) What was the name of the first search engine?
A
Google
B
Archie
C
Jude
D
Veronica
3) A request for information is also called a/an:
A
answer
B
study guide
C
web crawler
D
query.
4) When conducting research, a student should:
A
use multiple search engines.
B
only use one search engine.
C
never use a search engine.
D
use only the search engine that they are most familiar with.
5) The reliability of a search result is:
A
the degree to which the results disprove your theory.
B
the degree to which the results are accurate.
C
the degree to which the results are consistent.
D
the degree to which the results are inaccurate.
6) Primary research is:
A
collected for the first time by the researcher.
B
obtained from a government source.
C
collected by visiting a library.
D
obtained from an Internet search.
7) What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
A
Bing
B
Apple
C
Microsoft
D
AOL
8) What is the difference between the Internet and the World Wide Web?
A
The World Wide Web is the same as the Internet.
B
The World Wide Web contains images and text.
C
The Internet came after the World Wide Web.
D
The World Wide Web is older.
9) Validity of a search result is:
A
the degree to which the results are accurate.
B
the degree to which the results are reproducible.
C
the degree to which the results are inaccurate.
D
the degree to which the results disprove your theory.
10) During what year/years did the World Wide Web begin?
A
1930-1950
B
1940-1950
C
1989-1999
D
1910-1920
11) A Web crawler is:
A
a virus on your computer.
B
a researcher who creates surveys online.
C
an insect that eats the wires on your computer.
D
an Internet bot that browses the Web to find and file information.
12) Conducting a survey to gather information is:
A
primary research.
B
secondary research.
C
survey research
D
tertiary research
13) If a company purchases survey results, this is called:
A
observational research.
B
secondary research.
C
primary research.
D
ethnographic research.
*select an answer for all questions
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