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Chapter 1 - E-commerce
Test Description: CH 1 Intro to E-commerce
Instructions: Answer all questions to get your test result.
1) What two students from Stanford University established Google?
A
Ronald Reagan and Tim Berners-Lee
B
Steve Jobs and Donald Trump
C
Lawrence Page and Sergey Brin
D
Bill Gates and Sergey Brin
2) Which of the following terms, means that company allows an employee to work from home or other locations?
A
Distance employment
B
Flex work
C
Sub contracting
D
Telecommuting
3) Which of the following is NOT a Strategic Business Unit (SBU) activity?
A
Production
B
Market
C
Design
D
Repossess
4) A(n) __________ might have a goal of making one product, sell to one client or type of customer, or use one form of distribution.
A
Small Business
B
Firm
C
Industry
D
Strategic Business Unit
5) Which of the following is NOT one of the supporting activities that an SBU must have?
A
Technology Development Activities
B
Custodial Activities
C
Finance and Administration Activities
D
Human Resource Activities
6) As more people participate in a network, the value of the network to each participant increases. This increase in value is called a __________ .
A
telework model
B
transactional effect
C
network model
D
network effect
7) A __________ is a way of organizing the activities that each strategic business unit undertakes to design, produce promote, market, deliver, and support the products or services it sells.
A
business activity
B
value chain
C
SWOT analysis
D
strategic alliance
8) __________ describes the larger stream of activities into which a particular business unit's value chain is embedded.
A
business strategy
B
value system
C
value added network
D
business integration
9) SWOT is the acronym for __________ .
A
strengths, wealth, occupations, and testing
B
strengths, weaknesses, opportunities, and threats
C
supply, weaknesses, opportunities, and testing
D
supply, wealth, occupations, and threats
10) The _____ refer to the activities that each strategic business unit undertakes to design, produce, promote, market, deliver, and support the products or services it sells.
A
priority activities
B
primary activities
C
secondary activities
D
supporting activities
11) A(n) __________ is a specific collection of business processes used to identify customers, market to those customers, and generate sales to those customers.
A
value-added network
B
strategic alliance
C
revenue model
D
industry value chain
12) Human resource management and purchasing activities, which are part of a value chain model, are known as __________ .
A
Primary activities
B
Initial activities
C
secondary activities
D
supporting activities
13) What does the acronym EDI stand for?
A
Electronic display initiative
B
Electronic data interchange
C
Innovative data experience
D
Extra data included
14) __________ can be a better way to sell items that rely on personal selling skills.
A
Social commerce
B
M-commerce
C
Traditional commerce
D
E-commerce
15) The law of __________ says that most activities yield less value as the amount of consumption increases.
A
Valuable resources
B
diminishing returns
C
strategic business
D
target market
16) __________ are the total of all costs that abuyer and a seller incur as they gather information and negotiate a purchase-and-sale transaction.
A
Transaction costs
B
Opportunity costs
C
Historical costs
D
Operating costs
17) Multiple firms that sell similar products to similar customers make up a(n) __________ .
A
organization
B
conglomerate
C
industry
D
chamber of commerce
*select an answer for all questions
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