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SEM 2 Unit 3 Part 2
Test Description: SEM 2 Unit 3 Part 2
Instructions: Answer all questions to get your test result.
1) When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
A
press-box space availability.
B
television network broadcast rights
C
the size of the opponent's stadium.
D
team's performance record
2) When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
A
inventory needs.
B
security issues.
C
selling methods.
D
geographic origin.
3) A successful pre-season booking strategy often involves targeting
A
community organizations
B
occasional attendees
C
current ticket holders.
D
walk-up spectators.
4) Which of the following is an incentive that sport organizations often use to sell tickets to large groups
A
Advertising
B
Merchandising
C
Discounts
D
Publicity
5) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
A
Champion hockey pucks
B
Souvenir programs picturing players
C
Autograph books for children
D
Jerseys featuring a redesigned logo
6) Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal
A
An evergreen product
B
An I survived Thunder Rapids T-shirt
C
A soundtrack of the rapids
D
A Paramount Entertainment hat
7) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
A
formal fund-raising dinner.
B
professional football game
C
sport industry conference
D
art exhibit and street festival
8) When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
A
Merchandising opportunities
B
Selling requirements
C
Financing arrangements
D
Advertising possibilities
9) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To work with network broadcast crews
B
To install and operate technical systems
C
To monitor the timing of all event activities
D
To entertain crowds during half-time shows
10) Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event
A
Sound system, dance floor, and shoes
B
Sound system, disk jockey, and flowers
C
Dance floor, athletic equipment, and disk jockey
D
Disk jockey, dance floor, and sound system
11) Which of the following is a type of concession that sports franchises often operate in the sporting facility
A
Coat-check area
B
Customer-service office
C
On-site retail shop
D
Child-care center
12) Sidney is organizing a 5K run to raise money for cancer research. Sidney agrees to post the Fresh Water Company's sign at the event's participant registration desk in exchange for bottles of water to give the runners who participate in the event. Thi
A
selective distribution strategy
B
professional testimonial
C
contingency plan.
D
barter agreement
13) It can be beneficial for a sport/event organization to develop a bartering agreement with a vendor if the agreement
A
includes sales-promotion products
B
involves obtaining food and beverage items
C
helps decrease event expenses
D
meets the organization's selling goals.
14) When assessing risks associated with an upcoming event, sport/event organizations should acquire input from all levels of management and
A
local personnel inspectors.
B
public-relations agencies
C
vertical staff members
D
financial consultants
15) Purchasing basic liability insurance protects the sport/event organization or facility from financial risks associated with
A
terrorism.
B
weather.
C
injuries.
D
sales.
16) An event planner should consider purchasing weather insurance for a(n)
A
outdoor art show and festival.
B
charity dinner and silent auction
C
reception held at a country club.
D
indoor swimming competition
17) What type of insurance do event organizers purchase in order to cover spectator ticket refunds, sponsorship refunds, and vendor payments?
A
Property
B
Cancellation
C
Term
D
Accident
18) What do event planners often consider when conducting site inspections of properties that might be used for an event?
A
Confirmation number
B
Reservation list
C
Expected gratuity
D
Geographic location
19) A facility's size, amenities, and location are important considerations when event planners
A
conduct site inspections.
B
organize lists
C
select payment methods
D
review advertisements
20) What factors might a concert promoter consider when conducting a facility inspection for an upcoming event?
A
Load-in time and advertising costs
B
Ticket design and equipment availability
C
Storage space and hospitality options
D
Concession arrangement and sponsorship costs
*select an answer for all questions
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