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SEM II 4.03 - 4.04
Test Description: SEM II 4.03 - 4.04
Instructions: Answer all questions to get your test result.
1) To make sure that all tasks have been completed and an event is ready for attendees, sport/event marketers might refer to their
A
function sheets
B
inventory agenda
C
guest list.
D
product checklist
2) One way to verify that a complex arena event is well prepared and ready for spectators is by
A
holding a rehearsal.
B
identifying audio needs.
C
developing an event checklist.
D
reading the scripted elements.
3) When the Green Company selected its target market, it decided to ignore the segment differences and generate appeal with one offer. The company is using __________ marketing.
A
mass
B
isolated
C
individual
D
niche
4) Entertainment marketers should identify their target markets after they have carefully examined
A
past ticket sales records for similar events.
B
retired people with discretionary income.
C
customized products that fit the needs of the market.
D
available data and research about the segment.
5) What is one question that a business must answer when identifying a potentially profitable target market?
A
Is the market responsive?
B
What are monthly variable expenses?
C
What is the reach and frequency of the advertising medium?
D
Does the product have form utility?
6) One aspect of identifying a segment of a sport/event target market involves identifying the
A
new vendors
B
heavy users
C
regional trends.
D
sales forecasts
7) Which of the following situations is an example of a business using niche marketing:
A
A soft-drink manufacturer advertises its product during a national television broadcast.
B
An athletic footwear company produces a line of shoes for children who play soccer.
C
A national petroleum company offers credit cards for use at its gas and service stations.
D
A chemical manufacturer offers a line of hand soap that contains an antibacterial agent.
8) Which of the following statements is true regarding niche marketing:
A
Market segments are subgroups of niche markets
B
Niche marketers do not often customize their offerings.
C
Marketers tend to consider broad focus to meet the needs of the niche.
D
Niche markets are small and may attract a few competitors.
9) Which of the following factors should event marketers consider when identifying target markets for specific events:
A
attitude
B
Behavior
C
culture
D
character
10) When a business selects a target market, the most useful or desirable market segments to the business are those that are measurable and
A
inflexible
B
accessible
C
undiferentiated
D
concentrated.
*select an answer for all questions
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