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Unit 4 MC Part 1
Test Description: Q 37-57
Instructions: Answer all questions to get your test result.
1) Marketing includes each of the following activities, except
A
advertising
B
packaging
C
shippping
D
manufacturing
2) An example of a commercial market is
A
a family
B
a household
C
a student
D
a hospital
3) A factor that could describe a nation's demographics is
A
social values
B
technology
C
educational level
D
political system
4) Buying influences, such as hobbies, family activities, interest, and opinions, are called
A
personality traits
B
demographics
C
psychographics
D
physical needs
5) Economic conditions in a country can affect a product's
A
profits
B
consumer demand
C
selling price
D
all of these
6) In the marketing mix, the element of product involves all of the following considerations, except
A
whether the product is a good or service
B
whether the product can be sold in a standardized form or will need to be adapted to local situations
C
how the product will be shipped to the customer
D
how local customs or attitudes affect the popularity of the product
7) In the marketing mix, the element of distribution involves all of the following considerations except
A
where the product will be stored prior to shipping to another country
B
how to send products ordered from the company's web site on the Internet
C
how the retailer will display the product after its received from the wholesaler
8) The marketing of services is usually similar to the marketing of goods except for
A
price
B
promotion
C
technological trends
D
distribution
9) An example of a consumer market is
A
wholesalers who purchase goods to resell to retailers
B
people who like to buy expensive sports cars
C
people who want to rent office space to start a business
D
companies that purchase parts for making radios
10) An example of a specialty good is
A
jewelry from well-known firms
B
a camera
C
a candy bar
D
toothpaste
11) Of the following items, the one that is not an example of secondary data is
A
published government report
B
library index
C
a consumer behavior survey you will conduct
D
computerized database available on the software market
12) Qualitative research is best conducted with
A
secondary data
B
a focus group
C
an observational study
D
an experiment
13) The stages a product goes through from the time it is introduced until it is taken off the market is called the
A
product line assortment
B
product life cycle (PLC)
C
marketing research process
D
new-product development process
14) A personal computer for home use is
A
a shopping good
B
a specialty good
C
an intangible good
D
a convenience good
15) Companies produce new products for all of the following reasons except
A
old products become unpopular with customers
B
sales decline because the product becomes obsolete
C
all of these are reasons for producing new products
D
competitors enter the market and attract customers
*select an answer for all questions
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