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Sports Marketing Ch4 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) What is the least likely purchase motivation in a B2B market?
A
increasing brand awareness
B
gaining new customers
C
improving employee morale
D
building social networks
2) Alex is marketing sponsorships that begin at $20 million for a 4-year period. Because of the cost he wants to target firms with at least 10,000 employees. This type of B2B segmentation is based on
A
organiztional size
B
sponsorship type
C
geographic location
D
industry or category membership
3) Kelsey is looking for business partners for the sports property she manages located in Jacksonville, Florida. She wants to locate businesses within a 50 mile radius of Jacksonville. This type of B2B segmentation is based on
A
geographic location
B
industry or category membership
C
sponsorship type
D
organizational size
4) Tom received 4 tickets from his boss to the Dallas Cowboys football game for the excellent work he performed on a contract bid for a local Dallas business. This is an example of a B2B sports consumption decision based on
A
internal objectives
B
personal objectives
C
societal objectives
D
marketing objectives
5) Victoria has played tennis since she was 9 years old. When an opportunity came to sponsor the local college tennis team, Victoria immediately signed the company up for the sponsorship. Out of the 40 employees in the company, only one employee other t
A
marketing objectives
B
personal objectives
C
internal objectives
D
societal objectives
6) Jordan usually attends one or two basketball games a year. He received a phone call from the Minnesota Timberwolves offering him a 35% discount if he purchased a season ticket or a 20% discount on a 20-game package. This is an example of the Timberwo
A
appealing to light users
B
expanding the geographic footprint
C
appealing to heavy users
D
appealing to the motivations of buyers
7) The St. Louis Cardinals baseball team decided to market sponsorship opportunities to states outside of Missouri where the team is located. This is an example of the Cardinals using a segmentation approach of
A
appealing to heavy users
B
expanding the geographic footprint
C
appealing to light users
D
appealing to the motivations of buyers
8) 80% of consumers
A
are of no interest to marketers
B
buy 20% of items sold
C
are high-end users
D
have 80% spending power
9) High-end users
A
create 20% of all sales
B
are the toughest to reach
C
create 80% of all sales
D
are hard to sell to
10) Psychographics
A
Are not helpful
B
can only be gathered through secondary sources
C
give the highest quality of data
D
are very cheap to gain
*select an answer for all questions
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