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SEM II 1.10 - 1.15
Test Description: SEM II 1.10 - 1.15
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of an effective marketing report:
A
Contains names of contributing editors
B
Explains role of executive management
C
Answers specific research questions
D
Provides industry review information
2) Stephanie has completed a market-research project to identify changing consumer trends that will affect her company and its market position. She has learned many interesting demographic trends occurring in the population. What type of data should she
A
Information that applies only to people not currently part of the target market
B
All the information collected so management can decide what is important
C
Information that is relevant to the marketing decisions that management must make
D
Information that applies only to the company's current target market
3) What part of a marketing-research report would be mentioned only briefly in an oral presentation?
A
Relevant information
B
Pertinent data
C
Research methods
D
Research findings
4) Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
A
Summary
B
Analysis
C
Appendix
D
Introduction
5) When writing marketing reports, researchers should make sure that they include a section about
A
populations.
B
limitations
C
qualifications
D
regulations
6) One of the main portions of a marketing report describes the research methods and the
A
technical terminology.
B
industry review standards.
C
consulting expenses.
D
data collection procedures
7) An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
A
informal outlines
B
scientific data.
C
handmade graphics
D
computer software.
8) What type of sponsorship objective involves bartering for goods and services?
A
activation
B
promotion
C
revenue generation
D
Cost avoidance
9) Wheelz wants to market its product line of in-line skates to young males under the age of 35. Which of the following sponsorship opportunities would best attract the exposure the company seeks on a very limited budget:
A
Extreme-sporting event
B
Pro-football game
C
Olympic opening ceremony
D
Affinity-sporting event
10) Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
A
affiliation
B
sponsorship
C
licensing agreement
D
franchise arrangement.
11) Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
A
Related businesses
B
Charitable organizations
C
Nonprofit organizations
D
Athletic competitors
12) Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
A
quantity standards.
B
financial policies.
C
manufacturing methods.
D
sponsorship objectives.
13) Why should sport/event marketers develop proof-of-performance packages for sponsors?
A
To explain the type of sport/event
B
To help sponsors justify the investment
C
To list the important participants
D
To provide information about the facility
14) Taco Bell doesn't want its message to get lost among the messages of your team's other sponsors, so you offer to name the pregame show The Taco Bell Pregame Report. This benefit is called
A
sales and sampling opportunities.
B
fund-raising opportunities
C
exclusivity
D
ownership.
15) Your hockey team receives free skates from Nike as part of Nike's payment of its sponsorship fee. This arrangement is known as
A
exploitation.
B
exclusivity.
C
relationship marketing.
D
value in kind (VIK).
16) A salesperson says to a potential client, The arena's luxury boxes have plenty of space to entertain your business clients, and our catering staff can help you plan your menu needs for game-day festivities. What is the salesperson doing in this situa
A
Determining needs
B
Reaching closure
C
Describing amenities
D
Addressing objections
17) Which of the following is the first step in a sponsorship presentation:
A
Explain how the prospective sponsor can get involve
B
Give event details.
C
Create interest in your organization or event.
D
Create interest in the sponsorship opportunity.
18) What is the best way to present your proposal to potential sponsor companies?
A
through the mail
B
in person
C
via teleconference
D
Over the phone
19) Bank of America is the only bank affiliated with your sport/event organization. This benefit is called
A
presenting sponsorship.
B
ownership.
C
exclusivity.
D
value in kind (VIK).
20) When writing a proposal for a potential sponsor, sport/event marketers should clearly emphasize sponsorship value and:
A
benefits
B
liability
C
confidentiality
D
deadlines.
*select an answer for all questions
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