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Sports Marketing Ch3 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) In terms of marketing to women, an area where sports properties have made significant progress is
A
season and partial season tickets
B
branded merchandise geared towards females
C
value-priced food offerings at sports facilities
D
seminars such as Football 101 and Hockey 101
2) Of the 12 franchises added or relocated during 1990-2000, ten located in the ________ regions of the U.S.
A
south and west
B
northeast and midwest
C
northwest and west
D
south and midwest
3) The production, distribution, and promotion of products that promote environmental protection is
A
greenwashing
B
social responsibility
C
cause-related marketing
D
green marketing
4) The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.
A
social responsibility
B
green marketing
C
greenwashing
D
cause-related marketing
5) In a SWOT analysis, the ________ are internal characteristics or issues in the sports property.
A
opportunities and threats
B
weaknesses and threats
C
strengths and opportunities
D
strengths and weaknesses
6) In a SWOT analysis, the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.
A
weaknesses and threats
B
strengths and opportunities
C
opportunities and threats
D
strengths and weaknesses
7) In conducting a SWOT analysis, which of the following questions is least useful in determining if an issue is external or internal?
A
can this issue be controlled by our organization?
B
do other organizations in the industry face this same issue?
C
if our organization went away, would the issue go away?
D
How will this issue affect government regulations?
8) Anthony is reviewing the SWOT analysis conducted by his marketing team. The following were identified as threats. Which one is not a threat?
A
government deregulation
B
changes in customers' tastes
C
presence of new competitors
D
lower consumer confidence
9) The following are examples of communication objectives except
A
add 500 fans to the team's Facebook page
B
expand operations into one new market
C
increase operations into one new market
D
increase website visits by 25%
10) The following statements about good objectives are true except
A
they should be measurable
B
they should be broad, the general statements about what a brand wants to be, do, or become
C
they should be detailed enough to know whether or desired impact is achieved
D
the must have deadline or time frame
11) Advantages of using secondary data include the following except
A
fast and easy access
B
applicability to specific situations
C
excellent starting point
D
lower costs than primary data
12) Frequently used sources of secondary data to sports marketers include the following except
A
focus groups of fans
B
social media buzz
C
U.S. Census
D
CRM systems
13) Methods of collecting primary data include the following except
A
observation
B
surveys
C
social media
D
focus groups
14) The primary benefit of collecting primary data over using secondary data is
A
greater accuracy than secondary data
B
lower costs than secondary data
C
faster access to the data
D
applicable to a specific issue
*select an answer for all questions
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