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NEW SEM I 4.05 - 4.07
Test Description: 4.05 - 4.07
Instructions: Answer all questions to get your test result.
1) When attending a sporting event, most fans expect that the facility will provide them with a(n)
A
winning experience.
B
safety environment.
C
ordinary performance.
D
learning situation.
2) Which of the following factors is most likely to cause people to not want to return to the annual fireworks show that attracts hundreds of thousands of people to the downtown area:
A
traffic
B
public transportation
C
nearby accommodations
D
parking fees
3) A stadium designed with more female rest rooms than male rest rooms is responding to which of the following customer expectations.
A
sense of safety
B
aesthetics
C
Adequate facilities
D
dedication usage
4) What is a primary consideration for fans who are attending a professional football game in a large city?
A
View of the city from stadium seats
B
surface of athletic field
C
Availability of parking space
D
Accessibility to souvenir stands
5) A soft-drink manufacturer is a sponsor for a professional baseball team. Which of the following signage placement options would provide the most exposure to the manufacturer's products:
A
Next to concession stands
B
Rear entrance of stadium
C
Interior wall of the outfield
D
Backside of the scoreboard
6) What is the advantage to a business of placing signage on the outfield stadium wall during a televised professional baseball game?
A
Ensures higher sales
B
Increases brand awareness
C
Lowers promotional expenses
D
Provides free publicity
7) How do sponsors typically use signage at sports events?
A
As promotional tools
B
To provide directions
C
As safety reminders
D
To prohibit behavior
8) To obtain the most exposure during a sporting event, the best logo placement opportunity for businesses is on
A
swimsuits
B
race cars.
C
footwear
D
golf balls
9) A stadium deciding to place messages and team logos on electronic boards is an example of selecting
A
event signage.
B
sponsorships
C
network support
D
media usage
10) Which of the following is a tangible benefit of purchasing a surfboard
A
It allows you to spend time with your friends at the beach.
B
It gives you the opportunity to join a surfing club.
C
It has a wrist strap to keep it connected to you in the water
D
It is the most popular brand on the market.
11) When prices go up or down, the change can affect how much of the sport/event product customers purchase. This is a general of
A
smoothing
B
elasticity
C
market segmentation.
D
total cost
12) Why might a sport/event organization price entry fees for a marathon below the normal rate?
A
To meet competitors prices
B
To create profits
C
To encourage maximum participation
D
To establish their event as luxury
13) Which pricing strategy sets prices lower than those of the competition?
A
skimming
B
Smoothing
C
stretching
D
penetration
14) Which of the following is a company-focused pricing objective for sport/event products:
A
Offering the most discounts to customers
B
Achieving a price customers feel is fair
C
Offering the lowest prices
D
Enhancing image
15) Wintergreen Ski Area knows that the area will be most successful if it bases its pricing structure on
A
what the market will bear.
B
inelastic demand for skiing.
C
total cost of the experience.
D
costs associated with renovations.
16) Ticket prices for the World Series increase dramatically, but all the games still sell out. The price change had little to no impact on sales. This is an example of __________ demand.
A
elastic
B
unitary
C
inelastic
D
smoothing
17) The additional cost of paying for parking and buying refreshments and programs is part of the overall ____________ of attending a concert.
A
goal
B
benefit
C
price
D
value
18) Yield management is a way that sport/event marketers address product pricing issues when they want to maximize revenue but have
A
limited capacity
B
few distribution intermediaries
C
below-market stock value.
D
unallocated resources.
19) To attract visitors at times of the year when the demand is typically low, an amusement park charges less money for admission. What pricing strategy does this situation exemplify?
A
Price skimming
B
Seasonal pricing
C
Ticket bundling
D
Scaling the house
20) In sports and entertainment marketing, the concept of price includes not only the cost of a ticket to an event but also the
A
quality of the media advertising.
B
elements of the marketing plan.
C
value of the overall experience.
D
location of the facility
*select an answer for all questions
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