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Business 8 Marketing Test Review II
Test Description: Business 8 Marketing Test
Instructions: Answer all questions to get your test result.
1) A toothbrush will most likely be
A
penetration
B
skimming
C
premium
D
economy
2) A newly built cruise ship would most likely be...
A
economy
B
skimming
C
premium
D
penetration
3) A low quality product for a high price uses...
A
economy
B
premium
C
penetration
D
skimming
4) Apples' use of iPods, iPhones, iPad Mini's, and all of their different products is using which form of pricing?
A
product line
B
captive
C
economy
D
dynamic
5) Advertising:
A
costs money
B
includes all commercials
C
all of the above
D
shares info
6) Public Relations
A
can be controlled
B
is free
C
always hurts a company
D
cost money
7) When you release advertisements to entice customers; you are using which type of advertising?
A
drop
B
pull
C
push
D
slide
8) An example of business to business promotion would be
A
State Farm performs adjustments on a customer's insurance.
B
None of the Above
C
Chevy offers a discount to customers
D
Best Buy signs an agreement with the NFL
9) An example of business to customer would be...
A
Dick's Sporting Goods sending out a coupon book in the mail
B
Target and Super Valu agree to sell the same fruit in their stores.
C
Southwest Airlines joining with Delta Airlines
10) Placing your ad on the internet will...
A
Reach a large number of people
B
Is very expensive
C
Is an out-of-date approach
D
Will reach only a few customers
11) An example of an intermediary would be
A
Kellogg's
B
Super One
C
Danon Yogurt
D
Kleenex
12) The most common type of franchise is:
A
Restaurants
B
Jewelry Stores
C
Shoe Stores
D
Clothing Stores
13) Marketing is:
A
All of the Above
B
Isn't always successful
C
A very broad topic
D
Can make companies a lot of money
*select an answer for all questions
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