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Business 8 Marketing Test Review I
Test Description: Marketing Test Review
Instructions: Answer all questions to get your test result.
1) The 3 levels of a product include
A
actual
B
all of the above
C
core
D
augmented
2) The marketing mix includes
A
product
B
price
C
place
D
all of the above
3) Successful marketing will
A
all of the above
B
describe a product
C
get info to customers
D
deliver products
4) If the product life cycle is moving downward; the product is
A
declining
B
at its peak
C
dead
D
only beginning
5) The CORE benefit of shoes is what?
A
comfort
B
covers your feet
C
branding
D
price
6) The ACTUAL benefit of a Ford pickup is
A
Leather seats
B
Warranties
C
Cheaper Financing
D
Ford Branding
7) An AUGMENTED benefit is
A
none of the above
B
what the product actually is
C
a physical benefit
D
a non-direct benefit of a product
8) The product life cycle goal of any company is
A
decline
B
withdrawl
C
introduction
D
maturity
9) What percentage of products stay in the introduction life cycle phase?
A
75%
B
25%
C
90%
D
85%
10) Wanting a red shoe instead of a blue shoe is a _____ benefit.
A
None of the Above
B
Core
C
Augmented
D
Actual
11) Pricing strategy that make a product seem higher in quality than it actually is:
A
exclusive
B
false
C
psychological
D
value
12) The pricing matrix uses a graph to match items based on quality and price. Companies who lower their price below retail value for higher quality products are using...
A
economy
B
premium
C
skimming
D
penetration
*select an answer for all questions
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