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NEW Fashion Merch. 2.01
Test Description: 2.01
Instructions: Answer all questions to get your test result.
1) The Standard Color of Textile Dictionnaire International de la Couleur is a/an
A
French fashion house that projects colors for the upcoming season.
B
International color codification system for textiles.
C
Non-profit trade association for the textile industry
D
Fashion service that provides information on textile fiber trends
2) In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is
A
Sales research
B
Fashion shopping
C
Consumer research
D
Comparison shopping.
3) The owner of Erica’s, a small boutique; visits another local boutique to view its merchandise selection. This is:
A
consumer research
B
sales research
C
comparison shopping
D
fashion shopping
4) A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to
A
Establish relationships with fashion vendors.
B
Observe what the celebrities are wearing
C
See if he/she has won an award.
D
View the new commercials for fashion items.
5) Fashion forecasters are LEAST interested in:
A
Trends in retail store design.
B
New styles and silhouettes
C
New fiber and fabric developments.
D
Popular colors
6) When researching sales records, weak sales indicate fashion trends that are
A
Rising
B
Developing.
C
Widely accepted
D
Not meeting consumer demand.
7) Consumer research is a study of
A
Fashion preferences, income levels, lifestyles, and shopping habits.
B
Previous sales records.
C
Existing market conditions.
D
Business practices and policies for fashion marketing.
8) Which is a trade publication used by the female fashion industry?
A
Vogue
B
Women's World
C
Seventeen
D
Women's Wear Daily
9) Which is NOT a type of fashion marketing research?
A
Comparison shopping
B
consumer research
C
sales research
D
textile analysis
10) Predicting fashion trends is
A
retailing
B
Forecasting.
C
merchandising
D
producing
11) Studying market conditions, consumer lifestyles, current events, and the mood of the public are activities of
A
test marketing
B
Customer profiling.
C
market research
D
market segmentation
12) Which is a major fashion service?
A
Pantone, Inc
B
The Color Marketing Group
C
Huepoint
D
Doneger Creative Services
13) When researching sales, rising sales indicate fashion trends that are:
A
past their peak
B
Obsolete
C
Not meeting consumer demand.
D
Developing
14) While shopping in Sears, Andrea is asked her opinion of the merchandise the store currently carries and what other merchandise she would like to see the store offer for sale. Andrea is participating in a/an
A
Consumer lifestyle survey.
B
In-store informal interview
C
Comparison shopping event.
D
Fashion show
15) The direction of movement of public acceptance of color, texture, and silhouette in fashion is a
A
Style
B
Silhouette
C
Fashion trend.
D
Publication
16) Which is an example of a color service?
A
Promostyl
B
Huepoint
C
Trend Union
D
Doneger Creative Services
17) Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries?
A
Color Portfolio
B
Pantone, Inc.
C
Huepoint
D
International Color Authority
18) Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a
A
trade association
B
Labor union
C
retail association
D
Consumer focus group.
*select an answer for all questions
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