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SEM I 3.0 PROMOTIONAL MIX
Test Description: SEM I 3.0 PROMOTIONAL MIX
Instructions: Answer all questions to get your test result.
1) Males between the ages of 18 - 35 who are sports - minded and live in Orlando, Florida is an example of a
A
sponsor
B
marketing mix
C
demographic characteristic
D
niche market
2) What should a sports or entertainment event do in order to be successful?
A
generate favorable press
B
earn maximimum profits
C
promote popular causes
D
satisfy customer wants
3) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
past experience
B
leisure time
C
athletic ability
D
disposable income
4) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
demographics
B
personalities
C
expectations
D
affiliations
5) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
demographics
B
gender
C
geographics
D
psychographics
6) A vital promotional technique for entertainment marketing is the use of
A
braodcast webs
B
vertical integration
C
trailers
D
distribution
7) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
stadium signage
B
opt-in-email
C
contest
D
newspaper
8) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
radio
B
direct
C
out-of-home
D
newspaper
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
promotion
B
endorsement
C
testimonial
D
broadcast
10) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
loyalty marketing
B
publicity
C
endorsement
D
sponsorship
11) Advertising copy that states Only 3 days left is trying to
A
encourage action
B
make a claim
C
identify benefits
D
describe features
12) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
features
B
price
C
uses
D
producer
13) The basic elements of a print advertisement are the
A
layout, arrangement, white space, and border
B
headline, illustration, copy, and business identification
C
headline, subheadline, copy, and price.
D
artwork, illustrations, logo, and colorwork
14) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
copy
B
headline
C
slogan
D
illustration
15) The part of a print ad that is noticed first by readers is the
A
business identification
B
white space
C
copy
D
illustration
16) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
A
snowboard retailer
B
cross-training equipment distributor
C
shoe manufacturer
D
rock-climbing equipment distributor
17) Which of the following is a characteristic of most online banner advertisements
A
interactive
B
restrictive
C
selective
D
productive
18) How does a professional sports team earn revenue when it permits games to appear on television?
A
Sponsoring charitable events
B
Selling broadcast rights
C
Promoting the games on its web site
D
Participating in merchandising programs.
19) Currently, which of the following mobile advertising strategies has been most successful:
A
rich media
B
text message with coupon
C
cross-platform campaign
D
banner ad campaign
*select an answer for all questions
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