Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I - 2.04, 2.05, 2.06
Test Description: Marketing Information Management
Instructions: Answer all questions to get your test result.
1) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
test files
B
internet service providers
C
direct delivery programs
D
clickstream data
2) Which of the following is a secondary source of sport/event information
A
accounting records
B
government sources
C
demographic reports
D
telephone surveys
3) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
personal questionnaires
B
telephone surveys
C
primary databases
D
government sources
4) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
sales report
B
government website
C
trade journal
D
magtazine article
5) What type of competitor information is important for sport/event organizations to maintain in a database?
A
market price
B
demographics
C
price lists
D
consumption
6) Which of the following might a sport/event organization search to obtain marketing information
A
foundations
B
newsletter
C
media
D
Internet
7) Which of the following internal records might a business use to analyze information regarding customer satisfaction levels:
A
comment cards
B
expense reports
C
debit receipts
D
credit reports
8) Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information:
A
to analyze product performance
B
to compile regulatory data
C
to prioritize investment goals
D
to review employment trends
9) A database of competitor information often contains information about the competitor's
A
creative strategy
B
advertising media
C
budget structure
D
production techniques
10) What type of marketing information might a business obtain by monitoring sales invoices?
A
customer profiles
B
service tactics
C
profit margin
D
sales territory
11) A sport/event marketer is having difficulty finding data about a competitor. The competitor's financial records are not public access. Which disadvantage of secondary research does this situation illustrate?
A
it can be time-consuming
B
it can be out of date
C
it can be costly
D
it can be incomplete
12) A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location?
A
government census
B
sporting goods association
C
youth magazine
D
national news outlet
13) What internal records do many businesses monitor in order to obtain useful marketing information?
A
print advertisements
B
trade journals
C
sales reports
D
industry projections
14) Which of the following sources is the most appropriate for obtaining primary marketing information about fans' opinions about a rock band's new album:
A
concession vendors
B
concert attendees
C
facility managers
D
event ushers
15) One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities and the level of its services is by
A
viewing competitiors' websites
B
surveying club members
C
reading industry publications
D
collecting promotional literature
16) One type of sport/event marketing information is information that is obtained from
A
referees
B
coaches
C
spectators
D
managers
17) Primary research includes collecting data for
A
informational purposes
B
marketers across the industry to use
C
understanding ecomomic cycles
D
the current research project
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?