Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing 3.07 - 3.08
Test Description: Marketing 3.07 - 3.08
Instructions: Answer all questions to get your test result.
1) What is one action that customer service can take to facilitate order processing?
A
Oversee assembly
B
Monitor inventory
C
Negotiate aggressively
D
Communicate effectively
2) When is it best for a business to use an exclusive distribution pattern?
A
It chooses to eliminate intermediaries.
B
It wants the product to be available in all possible locations.
C
It prefers to have its intermediaries promote the product.
D
It needs to maintain tight control over a product.
3) What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers?
A
Tying agreements
B
Dual distribution
C
Restricted sales territories
D
Exclusive dealing
4) Which of the following is an aspect of channel management that impacts customer service?
A
Timeliness
B
Taxes
C
Protectionism
D
Advertising
5) In which situation might exclusive distribution be considered a legal arrangement?
A
A manufacturer assigns an exclusive territory to restrict competition.
B
A franchisor requires a franchisee to sell only the franchisor's products.
C
A distributor requires a customer to buy all of its products to obtain one product.
D
A business prevents a competitor's product from entering the market.
6) Which of the following is an example of distributing goods through a gray-market strategy?
A
A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.
B
A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.
C
An Asian-based company establishes an Internet website to sell its cleaning products directly to European consumers.
D
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.
7) Which of the following would probably use a longer channel of distribution than the others:
A
An airplane
B
A printing press
C
A bottle of shampoo
D
A baby duck
8) What factor could determine legal ownership of goods in the distribution process?
A
Physical characteristics of the product
B
Availability of the product
C
Involvement of agents
D
Country in which the product is produced
9) What do marketers want to achieve by determining distribution intensity?
A
Ideal market exposure
B
Perfect market balance
C
Complete market coverage
D
Total market saturation
10) Which of the following makes it possible for a business's drivers to determine their exact location and obtain accurate directions to destinations:
A
CB radio system
B
Image scanning technology
C
Video frequency technology
D
Global positioning system
11) What is an advantage for producers in using the producer to wholesaler to retailer to consumer distribution channel?
A
It enables them to reach large retailers directly
B
Wholesalers do not take title to the goods.
C
It enables them to control channel activities.
D
Wholesalers usually buy in large quantities..
12) What statement is true about technology in relation to channel management?
A
For most businesses, technology makes it more difficult to monitor the channel members' activities.
B
Because technology continues to evolve, vertical conflict among channel memners is occurring less often.
C
Technological advancements generally require businesses to increase the number of intermediaries they use.
D
Some businesses have the capacity to distribute most or all of their products through the internet.
13) What indirect channel of distribution is used to reach large retailers when the producer does not want responsibility for the selling activities?
A
Producer to agent to retailer to consumer
B
Producer to retailer to consumer
C
Producer to wholesaler to retailer to consumer
D
Producer to consumer
14) How do channel members add value to a product?
A
By pursuing individual goals
B
By making the product available in all locations
C
By making the product more costly
D
By performing certain channel activities expertly
15) Which situation hinders a business's ability to provide quality customer service?
A
Supply channel has high flexibility levels.
B
Distribution patterns are operational.
C
Post-sale support is responsive.
D
Vendor consistently has back orders.
16) What is an example of a large business using coercion in the distribution channel?
A
Threatening to stop using a supplier unless given major concessions
B
Buying products from unauthorized intermediaries
C
Returning shipments without proper authorization
D
Requiring a specific type of packaging material
17) What example demonstrates the use of satellite tracking within a distribution channel?
A
A dispatcher has current knowledge of a delivery truck's location and destination
B
A computer system performs warehouse functions that are usually executed by humans.
C
An inventory specialist enters product status information into a handheld electronic device.
D
A technological system creates an efficient routing plan for transportation companies.
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?