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Fashion Merchandising 5.02 - 5.03 PART B
Test Description: 5.02 - 5.03 PART B
Instructions: Answer all questions to get your test result.
1) The reason a customer hesitates to buy a product is a/an:
A
argument
B
boomerang
C
objection
D
mistake
2) A salesperson who explains the fiber content of a particular fabric has presented a/an:
A
benefit
B
objection
C
feature
D
option
3) A decided customer:
A
Needs the salesperson to make recommendations.
B
Wants to browse.
C
Knows exactly what he/she wants and why.
D
Has a need but has not identified a product to meet that need.
4) Which is a rational buying motive?
A
durability
B
love
C
fear
D
ambition
5) Which is a patronage motive?
A
love
B
merchandise assortment
C
durability
D
economy of use
6) Which is an emotional buying motive?
A
prestige
B
quality
C
comfort
D
price
7) Buying motives based on customers’ feelings are:
A
rational
B
impulse
C
emotional
D
patronage
8) An example of the greeting approach used in the retail selling process is:
A
Which sweater do you like best?
B
We have a great selection of leather handbags.
C
Good afternoon, Ms. Edwards.
D
May I help you find a certain size?
9) The LEAST effective selling approach for creating actual sales is the:
A
merchandise
B
service
C
greeting
D
opening
10) The FIRST face-to-face meeting of the customer and the salesperson is the:
A
demonstration
B
closing
C
approach
D
merchandise presentation
*select an answer for all questions
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